Archive for July, 2008

Nonprofit Storytelling Basics

July 21, 2008 at 12:35 pm · Filed under Storytelling for Nonprofits ·Tagged , ,

Don’t get the Network for Good Newsletter? Then you missed this useful guide to start building your story based on the unique service of your organization, from the perspective of the individuals you help.

The three steps outlined lay a solid foundation for constructing your story- from the ground up.

Created as a branding resource, this just so happens to be built around storytelling. Coincidence? Not at all. You know from experience that Brand is Story and each reinforces the other.  Crafting your story is critical to your organization’s bottom-line, community awareness and support of your cause.

You have the skills; it is just a matter of time!

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What’s Your Story? Resources for Nonprofit Storytelling

July 17, 2008 at 5:15 pm · Filed under Storytelling for Nonprofits ·Tagged

You know what you do everyday. You know at least a portion, hopefully much more, of why and for whom. You have your own internal motivations, experiences and knowledge base that led you here. You are working for a public charity that provides a service to your community. How do you sum this up? What do you tell people about the work of your life? Will it convince them to take up the cause?

Resources to build your story:

  • Session notes from a Web of Change conference workshop led by Jacqueline Voci

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About our July Meeting:

July 11, 2008 at 3:21 pm · Filed under About NeXtGen Digest ·Tagged ,

***Now available: Summary of this meeting at July 25th Meeting Information***

On Friday, July 25th, Andrew Hoffman, Executive Director of Neighborlink, has graciously offered to host NeXtGen Digest at the Rialto Theater, located at 2614 South Calhoun in Fort Wayne*

REGISTER HERE

At the Rialto, home of the Reclamation Project we will be given a tour of their newly renovated facilities. This location may be (serendipitously!) perfect for this month’s conversation topic: Storytelling. Visit their link above to get a feel for good visual storytelling about charitable work and just learn about the project and facilities we will be visiting.

And, in the meantime, mull over your elevator speeches: what would you say in 30 seconds to communicate your charity to a stranger on the elevator in a compelling way – compelling enough to create a potential donor or volunteer relationship, a collaborator, curiosity, or just good ole fashioned personal endorsement? Bring your mental version and we’ll toss stories around the “campfire.”

Check back here for Storytelling links (or sign up for the RSS feed and have updates delivered to you)~

*parking is available at the Simpson United Methodist Church, just north of the Rialto, on the West side of Calhoun.

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In Review

July 2, 2008 at 4:58 pm · Filed under Bookshelf, Web 2.0 ·Tagged , ,

Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0A Practical Guide to Using Web 2.0

by Ben Rigby

Mobilizing Generation 2.0 by Ben Rigby

One of our newest acquisitions proves a useful tool in applying easy 2.0 technology to drive your charity’s mission. Of particular interest to NeXtGeners will be the following essays:

“Web 2.0, the Connnected Generation, and the future of Organizations” by Katrin Verclas

“The Big Picture: Telling Stories That Make an Emotional Connection” by Jonah Sachs

Need convincing? Check out this bit taken from a review listed here at Philanthropy News Digest’s Off the Shelf Review page:

It doesn’t matter whether your understanding of Web 2.0 technologies is beginner-level or advanced; Mobilizing Generation 2.0 is full of great information about how to recruit, organize, and engage not just Millennials but Gen-Xers and baby boomers who are curious about these new technologies or have already incorporated them into their daily work routines. As Rigby writes in closing:

“Every few generations, the ties that bind our society are shaken loose, and we’re able to reshape the facets of our lives. We can repair past inequalities, redefine citizenship, and reframe the terms of economic success. We’re in the midst of such a moment now. As social change makers and politicians, we have the opportunity to guide these forces toward the greater good.”

What are you waiting for? Get out there and mobilize!

Regina Mahone
Special Projects Assistant, Institutional Advancement
Foundation Center
New York, NY

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