Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0
by Ben Rigby
One of our newest acquisitions proves a useful tool in applying easy 2.0 technology to drive your charity’s mission. Of particular interest to NeXtGeners will be the following essays:
“Web 2.0, the Connnected Generation, and the future of Organizations” by Katrin Verclas
“The Big Picture: Telling Stories That Make an Emotional Connection” by Jonah Sachs
Need convincing? Check out this bit taken from a review listed here at Philanthropy News Digest’s Off the Shelf Review page:
It doesn’t matter whether your understanding of Web 2.0 technologies is beginner-level or advanced; Mobilizing Generation 2.0 is full of great information about how to recruit, organize, and engage not just Millennials but Gen-Xers and baby boomers who are curious about these new technologies or have already incorporated them into their daily work routines. As Rigby writes in closing:
“Every few generations, the ties that bind our society are shaken loose, and we’re able to reshape the facets of our lives. We can repair past inequalities, redefine citizenship, and reframe the terms of economic success. We’re in the midst of such a moment now. As social change makers and politicians, we have the opportunity to guide these forces toward the greater good.”
What are you waiting for? Get out there and mobilize!
Regina Mahone
Special Projects Assistant, Institutional Advancement
Foundation Center
New York, NY
