You know what you do everyday. You know at least a portion, hopefully much more, of why and for whom. You have your own internal motivations, experiences and knowledge base that led you here. You are working for a public charity that provides a service to your community. How do you sum this up? What do you tell people about the work of your life? Will it convince them to take up the cause?
Resources to build your story:
- A summary of Jonah Sachs’ essay, “The Big Picture: Telling Stories That Make an Emotional Connection,” in Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0, from About.com
- An excerpt from Andy Goodman’s speech, Storytelling as Best Practice
- Session notes from a Web of Change conference workshop led by Jacqueline Voci
