I get this question periodically, in a number of forms. What is social media? What does Facebook have to do with the nonprofit world? How can I use Twitter to raise awareness for our mission? Why should I care about the blogosphere? Can I put that on Youtube? Should I?
In true 2.0 form, I throw it back to you. How are you using Social Media, Online Social Networking, and all things 2.0 to further the mission? How are you measuring it?
Have you learned from any mistakes over the last year? Could this be more useful if you had a forum for sharing your experiences?
Are you successfully adapting 2.0 tools to your mission, or still convincing co-workers that this stuff is necessary, not just play?
Do you see this as somehow a generational issue? Would you say you’re the default 2.0 person at work based on your age and thumb texting speed?
If we start tweeting NeXtGen, who will follow?
Okay, go.